I recently had the incredible opportunity to join David Williams on his Triple AAA radio segment, “Black Excellence,” and I am still riding the high from that conversation!
As I reflect on my journey as the founder and managing director of Elephant in the Room Consulting, I wanted to share some insights and stories that emerged during our chat—especially as we dive into Indigenous Business Month this October.
Honoring my heritage
Being a proud Bundjalung woman isn’t just a part of my identity; it is the very essence of my purpose and motivation. Starting with an Acknowledgment of Country, it reminded me of my responsibility to honour the land I live, work and play on and the ancestral ties that bind us. The Acknowledgment isn’t simply a formality; it’s a conscious recognition of the ongoing legacies of Indigenous peoples and a call to all of us to be mindful stewards of our culture and customs.
I started our chat with how my cultural roots have influenced the philosophy behind my business. At Elephant in the Room Consulting, I prioritise culturally led practices that respect and uplift Indigenous voices. For me, it’s about weaving our history, traditions, and stories into the fabric of modern business while ensuring that we pave the way for the next generation of Indigenous entrepreneurs.
The thrill of recognition
One of the most humbling moments of our conversation was discussing being named the “First Nation Exporter of the Year” at the Supply Nation Connect Gala Awards. Reflecting on the evening, I recalled how hearing Elephant in the Room Consulting being called out among so many incredible Indigenous businesses felt surreal.
Winning this award represents more than just personal accomplishment; it exemplifies the hard work, dedication, and resilience that so many Indigenous entrepreneurs pour into their passions. While this recognition is fantastic, my true mission lies in highlighting the broader message behind it.
Exporting isn’t limited to just sending products across borders; it’s about sharing our knowledge, culture, and the consulting services that foster economic growth. When I think about exporting, I envision a platform where Indigenous entrepreneurship can flourish globally.
Through this award, I hope to inspire others to see that they too can break barriers and achieve international success while staying authentic to their identities.
The importance of intentionality in business growth
Throughout our chat, I emphasised a vital theme that resonates deeply with my journey: the importance of being intentional in our growth as businesses.
My path as an entrepreneur has thrown many challenges my way—from navigating bureaucratic red tape to facing preconceived notions about Indigenous businesses in the corporate landscape, to simple cash flow!
When I began my entrepreneurial journey, I quickly learned that success isn’t just a matter of luck; it’s about setting clear goals and being unwavering in pursuing them. It’s about demonstrating a consistent commitment to your vision, even when the path gets rocky.
During the interview, I shared a quote that has been invaluable to my growth from Lisa Nichols. Paraphrasing, Lisa says, “Comfort and convenience don’t live on the same street.” This idea has resonated with me since 2017, and I believe holds a particular truth for Indigenous entrepreneurs, who often face unique hurdles unlike those in the mainstream business world. In pushing beyond the confines of comfort, we can create spaces of innovation and opportunity—rooms where Indigenous ideas and solutions can shine.
Celebrating Indigenous business month
Indigenous Business Month, held in October each year, is such a special time for First Nations businesses, and this year marks a decade of celebration. This year we showcase the vibrant tapestry of Indigenous businesses, woven from a myriad stories of strength, resilience, and triumph.
This month is about showcasing the incredible achievements of Indigenous entrepreneurs who have paved the way in various industries. It’s a platform for sharing our narratives and highlighting the success that stems from our culture. For me, Indigenous Business Month feels like a rallying cry to celebrate our collective resilience and vocalize the fact that Indigenous businesses exist to not just survive but thrive!
I have had the privilege of attending several events and workshops where Indigenous businesses come together to support and uplift one another. The energy in these rooms is inspiring; there is a palpable sense of community, a shared understanding that we are all part of a larger movement toward empowerment.
The power of collaboration
One of the highlights of my discussion with David Williams was the emphasis on collaboration. I believe there’s incredible strength in coming together—we are stronger collectively than we are individually. The more we support one another as Indigenous entrepreneurs, the more we unlock opportunities for everyone in our community to succeed.
Throughout my journey, I’ve seen firsthand the incredible impact that collaboration can have. Whether it’s partnering with local artisans, engaging in mentorship programs, or participating in community projects, each effort contributes to a shared vision of success.
During the interview, I also cited examples of companies that are truly making a difference in their industries and showcasing what’s possible when we work together. From BMD Group, North Queensland Bulk Ports and Thiess to the Queensland Department of Employment Small Business and Training.
When we share resources, knowledge, and support, we can foster an environment where Indigenous excellence isn’t just recognised; it’s celebrated on a global stage. This collaboration empowers us to redefine what success looks like in our communities, showing that we have much to contribute.
Final thoughts
I am filled with immense gratitude and a sense of renewed purpose. My message to people and businesses everywhere, especially fellow Indigenous entrepreneurs, is this: Your voice matters.
Your journey is important. It adds rich layers to a larger narrative of success, resilience, and continuity.
Indigenous Business Month serves as a powerful reminder for all of us to celebrate not just during this time, but throughout the entire year. We need to lift each other up, recognise our achievements, and strive towards a future where Indigenous excellence shines brightly in every corner of the world.
If you missed the interview, don’t worry, you can listen to it here.
Thank you to David Williams and Triple A Murray Country for the opportunity to share my journey.
I invite everyone to continue to uplift with stories, celebrate our successes, and pave the way for future generations of Indigenous leaders and businesses.
