Finding inspiration can happen in various ways, and what motivates one entrepreneur might not be the same for another. If you’re seeking to spark or reignite your creativity or steer your company in the right direction, here are some ways to kickstart the process and what you should keep in mind to get started.
Firstly, there is no WRONG way to find inspiration. In fact, inspiration can come from ANYWHERE! That new idea, or a-ha moment can come from everyday activities like spending time with family, enjoying hobbies, sitting in traffic or your favourite podcast. However, waiting for inspiration to strike may not be the best strategy—especially if you are always under the pump or focusing your energy on your business. Instead, we suggest taking a proactive approach and actively find inspiration. Here are some ways to do that:
Step away! Sometimes, stepping away from your business, your customers and even your office can activate fresh ideas. If you are looking for a breakthrough in how to improve customer service, focus on something completely different, like your website or socials; or take a walk outside. If you want to redesign your brand, spend time looking at websites or stores you love, rather than focus on your own. Take a moment to channel Marie Kondo and ask yourself, what is sparking joy in your business, life, work, with your clients? Look inwards. I have found that feeling constantly under pressure is a sure-fire way to stifle creativity and inspiration. If you are looking for a new spark, take time to reflect on how you got to where you are and why you want to be in business. Taking time to reflect allows your mind SPACE to wonder…rather than think!
Taking time to look inwards isn’t just about reducing stress or overwhelm—it’s about reconnecting with the core values and passions that drove you to start your journey. It’s like pressing pause to realign with your “why.” This reflection helps create a space where creativity is no longer just a response to immediate problems, but flourishes from a deeper place of purpose.
Use failure as an opportunity to bounce forward. Failure is no longer something to hide – it’s something to savour! The belief that it should be right the first time does not apply to business owners, side-hustlers and entrepreneurs. Failure is a key part of the business journey—providing valuable lessons. The key to finding inspiration in failure is to find the ways it can help you bounce forward.
Giving yourself permission to step back and reflect can lead to innovations, insights and renewed motivation, enabling you to see your path with greater clarity and imagination.
Lastly, the best way we believe you can find inspiration is to find new ways to seek inspiration! Surround yourself with diverse people, thoughts, experiences, and environments. Dive into new cultures, new industries, and new communities to spark fresh ideas outside your usual view to broaden your perspective.
By constantly seeking new sources of inspiration, you keep your creative energy flowing and your passion ignited.
