It is hard to believe, but there are people who don’t like social media! WHAT!!!
Yes, it’s true…and I get it.
We are bombarded continuously by ads, invitations to like and follow, and status updates. The 24/7 news cycle has become a 24/7 marketing cycle.
However, this is the world we live in, and it’s here to stay. So how do you engage with your team, prospects and clients without the help of Facebook, Instagram, Slack, Microsoft Teams, LinkedIn and so on? How can we build trust offline in a time when we cannot meet face to face?
Here are TWO simple ways you can build trust, engagement and be seen and heard in a time of social distancing, over-communication, and the 24/7 digital marketing cycle.
1. Go old school…
Before e-mail we had real mail! When was the last time you received something in the mail; other than bills and bank statements that is?
If you WANT TO CUT THROUGH THE NOISE OF ONLINE MARKETING, TRY SENDING A POSTCARD! There are a number of providers that can do this for you – I love Touch Note which allows you to create a post card in minutes from a photo on your phone and post to anywhere in the world! I have been using this for a few years – as a great alternative to buying cheesy postcards when I travel. With Touch Note, you can send custom postcards for any occasion; you can also upload address lists to save time for bulk sends.
Mailchimp also offers printed postcards, taking your mail campaigns to a whole new level.
2. Invite action with your newsletters (works with social media too!)
You may have noticed that e-newsletters have become an extension of social media – with links to click through to see this post, watch that video, or buy now! So often is this the case that we need to find new ways to get people to even open the email.
So, instead of using every e-newsletter to TALK TO your customers, audience and tribe and to TELL THEM what they need, try sending a simple, plain text email asking how they are going? What do they need right now? Essentially, USE EMAIL TO INVITE THEM TO REPLY – not click on a link, actually reply! Try it with a small segment of your email database – perhaps previous clients – and see what response you get.
Asking questions in your marketing emails prompts your audience to think, and an invitation to act creates engagement.
Make sure you PROVIDE VALUE in the email too – it can be a quick tip, a useful article or a motivational quote. You may also want to include details of your upcoming program or a new product but be sure the ‘sell’ in supported by VALUE!
If you have any questions about how to find and share your message, reach out for a free consultation about your business.