Elephant in the Room Consulting

Collabs provide businesses of any size a great opportunity to expand their network, build new skills, be inspired and boost motivation, and can help grow your business!

This past week has all been about creating compelling content. A favourite topic of mine!

Words and language are something I have always had a thing for. Words can build engagement, inspire action, and create emotion. Well constructed and thoughtful content has the power to move mountains, shape dreams, and create connections.

One of the common threads that popped up last week was how to get noticed, or rather, how do I show up for my clients? These conversations led to discussions about landing pages, websites, and content for social media.

So often, websites are built as a vanity measure. Something to showcase the brilliance of the individual, rather than as an electronic business card and promotion of their business. Your website is not for you…

The underlying reason you are in business resonates in everything you do – from the language you use to the images your choose.

Your brand is an extension of your business.

It is more than just a great logo and tagline, it is how people connect with you and how you can connect with people. And, if you are in business, creating your brand is marketing 101.

One of the biggest blocks in business, is not knowing who you are selling to.

Sure, you have a great product; it might be the best in the market; but if you do not know what market that is – you’re going to be in trouble!