Do you like writing copy?

This past week has all been about creating compelling content. A favourite topic of mine!

Words and language are something I have always had a thing for. Words can build engagement, inspire action, and create emotion. Well constructed and thoughtful content has the power to move mountains, shape dreams, and create connections.

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Your website is not for you!

So often, websites are built as a vanity measure. Something to showcase the brilliance of the individual, rather than as an electronic business card and promotion of their business. Your website is not for you…

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How well do you know your own brand?

The underlying reason you are in business resonates in everything you do – from the language you use to the images your choose.

Your brand is an extension of your business.

It is more than just a great logo and tagline, it is how people connect with you and how you can connect with people. And, if you are in business, creating your brand is marketing 101.

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How well do you know your clients?

One of the biggest blocks in business, is not knowing who you are selling to.

Sure, you have a great product; it might be the best in the market; but if you do not know what market that is – you’re going to be in trouble!

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